Our mission is to increase joy for our customers, our staff, and our community:
For our customers, we aim to increase joy by the consistent quality of our work, the friendly professionalism of our staff, the fairness of our prices, and by doing our best to see our work through their eyes.
We aim to increase joy for our staff by providing a safe, enjoyable work environment, opportunity for advancement, and meaningful work at wages that reflect their outstanding performance.
In our communities, we aim to be an exemplar of good and ethical business practices, an advocate for responsible free-market economics, and good stewards of creation.